商务网站制作的要素，首先是完整性，即每个连接都有其存在的内容。这点无论对访客还是搜索引擎都很重要。
commerce website construction elements, first, integrity, each connection has its content. this both for a visitor or a search engine is very important.
一、电子商务网站的功能定位(electronic commerce website function positioning)
网站不仅代表着企业的网上品牌形象，同时也是开展网络营销的 根据地，网站实现的功能对网络营销的效果有直接影响，网站功能定位不明确不准确是许多企业网站失效 的主要原因。因此，对企业网站功能准确定位是网站建设中要解决的首要问题。
web site not only represents the company's online brand image, but also to carry out network marketing base, website realization function on the network marketing effect has a direct impact, the site functions is not clear not accurately is the main cause of the failure of many corporate website. therefore, the enterprise website in the website construction of the accurate positioning is the most important problem to be solved.
1，企业电子商务网站应充分展示企业的经营理念，产品或服务的特色(the enterprise electronic commerce website should fully demonstrate the corporate business philosophy, product or service features)
企业电子商务网站是企业根据自身经营的需要建立起来的因此首 先应当适应企业经营的需要，为企业的经营和营销服务。企业网站应充分展示企业主营业务的特色和优势 ，通过文字，图案，颜色甚至声音等媒介，让用户能在最短的时间内抓住企业所要传递给目标消费者的核 心思想，而不是让人陷入一个“迷茫的海洋”甚至产生错觉。
the enterprise electronic commerce website is the enterprise according to its own business needs to build up the first should be adapted to the business needs, for enterprise management and marketing services. enterprise website should fully display their main business characteristics and advantages, through text, pattern, color and sound and other media, so that users can in the shortest possible time to seize the enterprises to convey to the target consumers of the core thought, and not let people into a " confused marine " even have the illusion of.
2，处理好信息服务与在线销售的关系(deal with information services and online sales relationship)
商务网站的定位并不意味着一定要实现在线销售网络和电子商务 的最大优势在于信息的传递，而在线销售尚有支付手段，信用体系，安全立法、物流配送等诸多环境因素 的制约。在企业网站上提供丰富的相关产品信息、专业知识介绍和售前售后服务通过开展网上营销活动， 促进网下销售额的增长，这是大多数成功网站的共同特点。
commerce website localization does not mean to achieve online sales network and electronic commerce is the biggest advantage of information transfer, and online sales and means of payment, credit system, safety legislation, such as logistics and distribution of many environmental factors. on enterprise website provide a wealth of information related products, professional knowledge and pre-sales customer service service through online marketing activities, promote net sales growth, this is the most common features of successful web site.
3，处理好商务与技术的关系(deal with the relationship between technology and commerce)
技术本身不是目的，任何技术都是为商务目的服务的技术的价值 只有通过商务的诉求才能实现，只有当它促进商务目标实现的时候才有价值。商务功能定位准确的网站并 不是越美观越华丽就好，技术也并不是越新就越好。网页是静态的好还是动态的好，要不要使用数据库技 术，这应当根据网站建设所处的阶段以及企业的规模与业务量的大小来确定。不能为了炫耀技术而牺牲网 页下载的速度，不能不顾企业信息化水平和员工素质的现状而盲目追求高新技术，不能不顾产品不适合在 网上销售的特点，以及该行业互联网觉醒度还比较低，开展网络交易相关的支付安全，信用等问题还比较 突出的特点，一味追求网上销售的实现，这样只能事倍功半甚至适得其反。
the technology itself is not a purpose, any technology is for business purposes technical value only through business demands can be realized, only when it promotes business objectives when it is the value. business functions of accurate positioning of the site is not more beautiful and more gorgeous good, technology is not more better. webpage is static or dynamic, or use of database technology, it should be based on website construction stage as well as the size of the enterprise and the business volume to determine the size of. not to boast of technology at the expense of web page download speed, not disregard the enterprise informatization level and staff quality status and the blind pursuit of high technology, not disregard the product is not suitable for online sales characteristics, as well as the industry internet awareness is still relatively low, begin network transaction payment security, credit and other issues are more prominent characteristics, the pursuit of the realization of online sales, so that only half or even run counter to one's desire.
网络和网站技术只是实现企业经营目标的一种工具，只是企业开